(LEAD) LG Display unveils world's first 65-inch rollable display

LG’s Roll Up TV is a unique attempt as it uses the flexible nature of OLED panels to make them portable and not just improve the visual experience

LG Display is showcasing cutting-edge display products including the world's first 65-inch UHD rollable OLED display that prove its global leadership in all areas of displays at CES 2018 in Las Vegas. It's 135 pixels per inch whereas a 4K screen would only be 67 pixels per inch at this size. HDR data is processed frame-by-frame using LG's enhanced tone mapping algorithm aiming to give you a more dynamic HDR experience, regardless of the HDR format used.

State-side, it's expected to arrive in late 2018. The soundbar - while still not being a true 5.1.2 solution - has enough oomph to deliver the ideal sound to match the stunning images. However, maybe you don't want to have an 65-inch OLED dominating a room of your house.

Despite the heavy dose of Google Assistant integration in today's presentation, I.P Park, President and Chief Technology Officer of LG Electronics, emphasized the company's open approach and was quick to mention Amazon.

The firm is also set to show off its new 88-inch 8K OLED display and Crystal Sound OLED technology, which 'makes sound emanate directly from the panel'.

We will, of course, update with any details and bring you our first impressions of these new TVs as soon as we set eyes on them.

This means a number of Thin Q devices will be powered by Google Assistant and Alexa.

LG's Wallpaper TV with the Google Assistant. We gush about the inky black levels and, now, even more colorful images.

Instead of drowning you in yet another explanation of OLED's many perks, let's instead talk about the improvements made from last year. The resolution of the massive display is 7680 x 4320, which is 16 times more than 1080p resolution and four times that of 4K displays.

This makes me wonder if current OLED panel designs are perhaps reaching the limits of what they can do in brightness terms without their white sub-pixel wreaking havoc on colors - or the screens melting from all the heat. A look-up table is a way to color correct source input.

Before CES officially kicks off on January 9th, major tech companies show off their best laid plans and the overall focus for their products in the year to come, a day or two before.

To LG's credit, they seem to have maximized the potential of the OLED technology with the upcoming monitor. It has low power requirements as compared to backlit LCD panels. Below these are the G8, C8 and the B8 TVs.

With its new range of TVs, LG's focus has been on the under the hood upgrades rather than a radical design change.

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