UC Browser disappears from Google Play Store for 'misleading promotions'

The UC Browser

The browser's mini version, UC Browser Mini, however, is still available to download from the Play Store.

It was alleged sometime back that UC Browser was involved in sending users' data to China. The company also even claimed that 100 million of its total monthly active users are from India alone. In a few prior instances, affiliates of UC Union have been chided or even taken off by the parent company for using unethical promotional methods and rogue redirect ads. And, this is probably also the reason that UC Browser is no longer available for download on Play store.

Ross also cites the reason for removing UC Browser from Play Store as usage of "Misleading" and "Unhealthy" methods of promotion to increase installs.

The popular browser seems to have been pulled down by Google over standing allegations that the browser had been slithering vital user information. The browser is known for its data compression features, which allow users to access maximum content without having to worry about mobile data consumption. That is why, the sudden disappearance of the app at such a crucial stage, usage and download- wise, has taken many users aback. The mobile version of the UC web browser disappeared on Tuesday as reported by a Reddit user. Developed by UCWeb, US Browser is reportedly the sixth downloaded Android app in India.

Google and UCWeb are yet to clarity on the matter. The combined reach of the apps suggest they could be installed on between 2.37 million and 11.7 million devices. The on-phone Assistant app directory includes "what's new" and trending sections, more subcategories to reflect the tasks you want to accomplish, family-friendly app labels and support for apps in Spanish, Italian, Brazilian Portugese and Indian English.

"We can't comment on individual apps, but all apps on Google Play must comply with our terms of service", a spokesperson replied.

To keep users engaged, Google is adding features such as a push notification API that sends alerts on a user's phone.

There's a very SEO-like ("voice optimization") approach to getting your app recognized and invoked by Google in this "implicit" scenario.

Google is promising to make Assistant app discovery easier, too.

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